Snoop Dog New Year's Eve

Snoop Dogg, who’s officially set to host a live New Year’s Eve special on NBC. Additionally, the Death Row owner is preparing to serve as a coach on the forthcoming 28th season of The Voice. Photo Credit: TechCrunch

The Olympics, The Voice, and now New Year’s Eve: Snoop Dogg is officially set to cap off 2025 with a two-hour special from Miami.

NBC formally announced that year-end programming, aptly entitled Snoop Dogg New Year’s Eve, in a brief release today. As things stand, concrete details are limited; we are, of course, seven months and change out from 2025’s end.

But the network teased guest appearances (hinting strongly at a Martha Stewart showing), “unforgettable music performances,” and more for the live event, which will air on Peacock and NBC proper between 10:30 PM and 12:30 AM local time.

(Incidentally, Stewart is hosting a cooking-competition show, Yes, Chef!, that premiered on NBC late last month.)

Furthermore, Snoop Dogg New Year’s Eve will follow the Death Row Records owner’s lucrative Olympics correspondence on NBC, where Snoop has lined up another coaching gig on The Voice.

NBC and the Reservoir-partnered rapper also confirmed that return today. Having previously occupied the coach’s chair for the music-competition show’s 26th season, Snoop is poised to join Michael Bublé, Reba McEntire, and Niall Horan on season 28 of The Voice this fall.

In other words, tapping Snoop Dogg to liven up programs and events seems to be paying off for NBC, which is presumably drawing casual fans into the viewership fold.

(Keith Urban and former Voice judge Blake Shelton are opting instead to take a new stab at the music-competition genre. Meanwhile, Netflix’s Building the Band is reportedly still teed up for a 2025 release despite judge Liam Payne’s October 2024 passing.)

Specifically when it comes to New Year’s Eve programming, it’s safe to say competition for watchers is stiffer than ever; live-performance lineups are decidedly deep as well.

Last year, Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest attempted to attract viewers to ABC with sets from the aforementioned Shelton, Luis Fonsi, Lenny Kravitz, Hardy, Laufey, and a variety of different talent.

Likewise looking to get in on the year-end TV action is four-year-old New Year’s Eve Live: Nashville’s Big Bash. Ringing in 2025 on Central time, the CBS and Paramount+ broadcast featured headline performances from the above-noted Urban, Kane Brown, and Jelly Roll. And CNN’s New Year’s Eve Live saw 50 Cent, Diplo, Sting, and more take the stage.