Doechii Has a ‘Light Day’ With Samsung for Latest Galaxy S25 Edge Campaign

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Watch Doechii take a light day with Samsung for its latest campaign. In celebration of the Galaxy S25 Edge launch, the video features the “Anxiety” singer deciding to have a chill day by the pool with her favorite alligator, Coconut, who was featured on the iconic cover to her award-winning hit mixtape, Alligator Bites Never Heal. The two showcase the phone’s impressive 200MP main camera and offer an inside look at how Galaxy S25 Edge can fit into your day.

“Music and fashion are some of my favorite creative outlets because they let me push boundaries and express myself in a way that feels authentic,” Doechii said in a statement. “With this partnership, I want to encourage people to have fun, try something new, and know that the creative voice inside them is valid and something to lean into.”

“As a champion for those who don’t always conform to the status quo, Doechii exemplifies the same forward-looking spirit that Samsung is known for,” Samsung stated in a press release. “The latest example, Galaxy S25 Edge, creates a unique experience for users while retaining the style, creative features and powerful performance that users expect from the Galaxy S series.”

Unveiled earlier this month, the Galaxy S25 Edge is similar to Samsung’s flagship S25 series, but with an incredibly light, durable, and thin design. The phone features a titanium frame with a bright OLED display and a big 200MP main camera, along with a 12MP ultra-wide cam. Under the hood, the Edge is powered by a Snapdragon 8 Elite for Galaxy chip with 12GB of RAM and either 256GB or 512GB storage options. And like the rest of S25 family, this model includes a Galaxy AI experience. Shop the new Galaxy S25 Edge smartphone below.

In addition to the campaign video, Doechii is throwing an exclusive private performance at Samsung Galaxy’s VIP event at Edge NYC in Hudson Yards celebrating the launch of Galaxy S25 Edge. Fans can catch the livestream of her performance at Edge NYC on Samsung’s website on May 30 at 8 p.m. ET.