Reservoir Strikes Gold With A-Trak Label Catalog and Distribution Deal 

Reservoir Media has entered into a strategic partnership with Fool’s Gold Records, adding the A-Trak co-founded independent label to its recorded music portfolio. As part of the deal, Reservoir acquires the master rights to key catalog recordings from artists including A-Trak, Danny Brown and Low Pros. In addition, Reservoir will take on exclusive marketing and distribution responsibilities for all past and future Fool’s Gold releases through its label platform.

As part of the deal, facilitated by Fool’s Gold CFO Jorge Mejias, label manager Nathaniel Heller and A-Trak’s management team at TMWRK, Fool’s Gold joins Reservoir’s roster of influential independent labels, which includes Chrysalis Records, Tommy Boy Music and New State. The partnership also extends to a new sub-label, A-Trak & Friends, which will be distributed by Reservoir. The first release from this imprint, “Reaching” by James Juke featuring LION BABE, debuted last month.

Terms of the deal were not disclosed.

Founded in 2007 by A-Trak (Alain Macklovitch), Nick Catchdubs, David Macklovitch, and the late Joshua Prince, Fool’s Gold has built a reputation for blurring the lines across hip-hop, dance and electronic music. The label played a pivotal role in launching the careers of artists like Kid Cudi, whose debut single “Day ‘N’ Nite” was released through Fool’s Gold, as well as Run the Jewels, Flosstradamus and Danny Brown. A-Trak’s own projects, including his duo Duck Sauce’s hit “Barbra Streisand,” are also part of the catalog now under Reservoir’s distribution.

A-Trak has also made a name for himself as a solo artist with tracks like his remix of the Yeah Yeah Yeahs’ “Heads Will Roll” and singles such as “Ray Ban Vision” and “Believe.” The Fool’s Gold catalog further includes music from Treasure Fingers, Hoodboi, Tommy Trash and Michael Christmas.

Reservoir president and chief operating officer Rell Lafargue said, “As both founder and artist, A-Trak has built Fool’s Gold into a genre-blurring label that has been at the forefront of hip-hop, house, and everything in between for nearly two decades. We’re proud to welcome A-Trak, Fool’s Gold, and its artists into the Reservoir family as we continue to champion culturally significant independent music.” He continued, “This multifaceted deal also highlights Reservoir’s ongoing expansion in recorded music and our team’s ability to deliver across the full spectrum of the music business.”

A-Trak added, “I’ve been thoroughly impressed by Reservoir ever since the first time we all spoke. Everyone at the company has a deep passion for quality music. A big part of what’s helped Fool’s Gold navigate 18 years in the music biz is staying very nimble and malleable. Reservoir was able to craft a creative deal with us that showed real agility — that’s exactly what we were looking for in a new partner.”