Saragema

Photo Credit: Saregama

Saregama acquires the largest and most popular Haryanvi music catalog, NAV Records, with over 6,500 tracks and popular YouTube channels.

India’s oldest and most prominent entertainment company, Saregama, has announced a deal with NAV Records, the leading player in the Haryanvi music space. The deal sees Saregama acquiring NAV’s 6,500 tracks across Haryanvi, Punjabi, Ghazals, Devotional, and Indie Pop. Further, the acquisition includes popular YouTube channels like NAV Haryanvi and Nupur Audio, with over 24 million subscribers.

“This cements Saregama’s No. 1 position in the only language where the company was not dominated,” said a statement from Saregama. “Going forward, Saregama and NAV will jointly work towards new Haryanvi and Punjabi content creation.”

Among the most popular songs in the catalog include “Coca cola,” with over 900 million views, “Parvati Boli Shakar Se,” with over 500 million views, “Loot Liya,” with over 400 million views, “Dabya Ni Karde,” with over 140 million views, and “Gunehgar,” with over 140 million views.

The move saw Saregama stock surge over 5% just after the announcement, hitting $5.82 in early trade.

The acquisition follows Saregama’s purchase of the remaining stake in digital entertainment firm Pocket Aces Pictures in August 2024. Of that deal, Saregama said Pocket Aces is the “secret sauce that will help us transition” to newer forms of content.

Initially, Saregama acquired a 51.8% stake in Pocket Aces for around $19 million, with the option to acquire an additional 41% stake within 15 months. Last year, Saregama purchased the remaining stake it didn’t already own for around $24 million, putting its total investment at around $43 million.

Meanwhile, in November, Saregama partnered with digital streaming platform Audiomack to bring thousands of Bollywood hits and regional language tracks to the platform. Saregama also partnered with Spotify back in 2020—just a year after the streaming giant removed the company’s catalog in India resulting from a copyright infringement suit filed by Saregama.