Spotify Raises Prices in ‘Multiple Markets’ Outside North America — Including Double-Digit Increases in India

Less than one week after posting a loss and a Premium ARPU dip for Q2 2025, Spotify is bringing new price increases to a variety of non-U.S. markets.

The streaming platform formally disclosed those increases today, after emphasizing last week that it would “raise prices when it’s appropriate.” Evidently, higher-ups believe it’s appropriate to do so right now – at least outside the U.S.

Against the backdrop of a subscriber-growth plateau in the States – and Spotify’s continued paid-user additions in Europe – North America is conspicuously absent from the list of regions facing pricing adjustments.

However, it seems a substantial portion of Spotify’s other subscribers, numbering 207 million outside North America last quarter, are set to pay more per month for ad-free access.

“Premium subscribers in multiple markets across South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region will receive an email explaining what this update means for their subscriptions,” Spotify spelled out.

Also included in the announcement is an email screenshot pointing to an Individual bump from €10.99 to €11.99 per month starting in September. But said email doesn’t disclose the European nation at hand, nor does the release provide a list of the countries subject to pricing boosts.

(In any event, European price spikes aren’t without recent precedent; April saw Spotify begin charging more in Benelux, before doing the same in France, albeit following a bit of “streaming tax” controversy, in June.)

Nevertheless, country-specific pricing details are already making waves on social media, where more than a few ticked-off consumers are criticizing the development.

Interestingly, the increases are even hitting the quick-expanding (but difficult-to-monetize) Indian music market, where Spotify hadn’t previously altered its pricing. By percentage, the jumps aren’t small, either; India Today has identified a 17% rise for Individual (to Rs 139, or $1.58 at present) and closer to 28% for Family ($2.61/Rs 229 monthly).

As for user criticism, pushback against price increases isn’t exactly surprising or confined to the music world. Worth highlighting, though, is that multiple comments are mentioning possible switches to competing services – with some of the remarks reiterating the continued absence of upgraded audio on Spotify.

On the other hand, rivals including Apple Music rolled out higher-quality audio at no added cost years ago. Time will tell whether all these points actually compel Spotify subscribers to cancel.

More immediately, while many fans are far from thrilled about the news, the market appears enthusiastic to say the least. Having suffered a sizable post-earnings slip, Spotify stock (NYSE: SPOT) was up 6% at the time of writing, when shares were hovering around $663 a pop.