LimeWire Fyre Festival

(l to r) LimeWire co-CEOs Julian and Paul Zehetmayr as well as COO Marcus Feistl. Photo Credit: LimeWire

The Fyre Festival story isn’t over yet: LimeWire has officially acquired the “controversial” brand with an eye on “saving one of the internet’s most infamous cultural memes from extinction.”

The revamped LimeWire formally disclosed the purchase today, about two months after Fyre Festival auctioned its name, trademarks, domains, social handles, and more on Ebay.

In the end, that auction attracted 175 bids, the listing shows – the highest, $245,300, having evidently come from LimeWire. But it wasn’t until now that the buyer, which left its well-known piracy origins behind with a 2022 relaunch, stepped forward.

(Out of the gate, LimeWire’s post-relaunch focus was on NFTs, but the company proceeded to spearhead multiple gen AI expansions in 2023. As things stand, the platform is working “to reshape the way people create, edit and transfer files globally,” according to its website homepage.)

And on social media, the development is prompting a number of conversations and questions. Chief among the latter: Is the deal real, and what, exactly, does LimeWire intend to do with the brand?

On the former front, the answer appears clear enough: LimeWire has now taken over Fyre Festival’s Instagram and X profiles, established a fresh webpage for the brand, embraced comparisons with its own comeback, and rolled out a waitlist for future Fyre updates.

Regarding LimeWire’s Fyre plans, the good news is that another festival doesn’t seem to be in the cards. (As many will recall, a second stab at organizing a Fyre Festival event came up short earlier in 2025.)

Actually on the way, however, is “a reimagined vision for Fyre,” with a focus on moving “beyond the digital realm” and “into real-world experiences, community, and surprise,” per LimeWire.

“Fyre became a symbol of hype gone wrong, but it also made history,” summed up LimeWire co-CEO Julian Zehetmayr. “We’re not bringing the festival back – we’re bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches.”

Fans should “expect the unexpected,” LimeWire continued, with the forthcoming revival expected to be “bold, self-aware, and impossible to ignore.”

Closer to the present, LimeWire has already started pushing a Fyre merch collection– including t-shirts ($50 a pop), a beach towel ($75), and an $85 hoodie. Time will tell whether these items move and whether the overarching acquisition pays off for LimeWire – which is, admittedly, enjoying a coverage boost due to the Fyre buyout.

As for the individual on the opposite side of the transaction, Fyre Festival founder Billy McFarland is excited about the future of the brand as well as his newly launched venture, PHNX.

PHNX proper bills itself as a tech and marketing platform that deals in monetizing digital views via content campaigns; a distinct PHNX Hotels unit is zeroing in on smaller-scale IRL happenings, the appropriate sites and social profiles show.

“We’re excited for Limewire’s plans for FYRE,” McFarland said to Digital Music News. “With Limewire at the helm of FYRE Festival, and the pre-existing FYRE Musical and FYRE Music partnerships, there’s an incredible future for the brand. I look forward to continuing to make cultural moments, paying restitution, and shocking the world with PHNX.”