Taylor Swift 'The Life of a Showgirl' breaks Spotify presave record

Photo Credit: TAS Rights Management

Taylor Swift’s new album shatters another Spotify record, surpassing 5 million presaves and making it the most presaved album on the platform—exceeding the mark set by her previous album last year.

Taylor Swift’s upcoming album, The Life of a Showgirl, is shattering Spotify records ahead of its release. The album’s Spotify Countdown Page surpassed 5 million presaves, making it the most presaved album on the Countdown Page in Spotify history and surpassing the mark set by The Tortured Poets Department last year.

The Countdown Page launched on August 14, led by an exclusive Spotify playlist, with Team Taylor unveiling the tracklist, dropping merch, and adding special Spotify clips for fans.

Spotify is celebrating the upcoming album release with The Life of a Showgirl: A Spotify Experience, an immersive pop-up experience for fans in New York City from September 30 through October 2. Swifties are invited to step into a day in the life of a showgirl, capturing photo moments, hunting for Easter eggs, and more.

On October 3, the global pop star will host a cinematic release party with Cinemark Holdings and AMC. Taylor Swift: The Official Release Party of a Showgirl will give fans an exclusive world premiere of the music video, “The Fate of Ophelia,” along with behind-the-scenes footage from the music video shoot, new lyric videos, and Taylor’s never-before-seen personal reflections on songs from her 12th studio album.

Also, participating Target stores will open at midnight on October 3 to give fans a chance to pick up exclusive versions of the album, including the single pressing of The Crowd is Your King edition on Summertime Spritz Pink with a giant poster, three CD variations with posters, and more.

Taylor Swift will also appear on The Tonight Show Starring Jimmy Fallon on Monday, October 6—her seventh appearance on the show.

On the Spotify front, the platform will begin publishing presave counts for the global Top 10 Countdown Pages in its Upcoming Releases Hub, which is updated daily at 12 PM ET. There will be weekly chart updates every Wednesday, bringing more transparency to how Countdown Charts are powered and incentivizing best-in-class pages.