Believe Launches Music Publishing Division

Believe has launched Believe Music Publishing, marking a significant expansion of the global music company’s operations as it positions itself as a comprehensive artist development platform.

The new digital-first publishing division builds upon Believe’s 2023 acquisition of Sentric, combining resources to create what the company describes as one of the industry’s most advanced publishing services.

The launch represents a strategic consolidation of Believe’s publishing capabilities, with Chris Meehan appointed as CEO of Publishing. Meehan founded Sentric in 2006 and guided its growth into an award-winning independent publisher before joining Believe following the acquisition. The new division operates with a global team of 160 publishing experts across creative, sync, and revenue optimisation sectors.

Denis Ladegaillerie, Founder & CEO, Believe, said: “The launch of Believe Music Publishing consolidates Believe’s position as an integrated global music company. With digital now being the biggest driver of collections for creators, and the publishing market exceeding €4 billion after a decade of double-digit growth, we are uniquely positioned to lead the evolving publishing market, where growth continues to be increasingly driven by digital, with a publishing arm that now matches and complements our leadership in recording.

“I am confident that Chris and the outstanding team he is building will successfully drive our innovative digital-first offering, putting our global and comprehensive approach at the service of artists, labels and publishers at each stage of their careers.”

Meehan added: “It has been an incredible journey and honor to build the foundations and see the first exceptional results of Believe’s publishing business, since its acquisition of Sentric. I am convinced that our unique model, expert teams, innovative approach with our CMO and DSP partners, as well as our industry leading technology will lead Believe to consolidate its position as a key global publishing player in the years to come.”

The company’s digital-focused approach has already yielded results, with digital revenue growing 13 points above market rate in 2024 for represented songwriters. Believe Music Publishing’s infrastructure benefits from established partnerships with collection societies and operates across multiple territories through dedicated regional teams.

Several industry veterans have joined the division’s leadership across key markets. Ismaël Kané, formerly of BlueSky, heads publishing operations in France and has signed prominent rapper R2, whose track “Ruinart” topped local charts. Alexandra Ziem, previously of Sony/ATV Music Publishing, leads German operations and has secured signings including Ben Zucker and Holy Priest.

In North America, Chris Dampier, who previously held positions at Broadcast Music Inc and TuneCore Publishing, has signed alt-pop duo VOILÀ, whose track “Figure You Out” has gained international traction. The division’s roster spans diverse genres, including electronic duo Eli & Fur, rock acts Don Broco and Enter Shikari, and rapper Ms Banks.

The publishing division has achieved notable chart success in its early operations, securing number one albums across the US, UK, Germany, Australia, and New Zealand during the first half of 2025. These achievements include contributions to releases from Sleep Token, The Lottery Winners, and James Marriot.