Face Value Ticket Exchange CashorTrade Names 2 Industry Vets to Leadership Roles

Face value ticket exchange CashorTrade has added two major names to its leadership ranks as the fan-first ticketing platform continues to gain traction across the live music industry. Industry veterans Andrew Dreskin — best known as co-founder and former CEO of Ticketfly and TicketWeb — and Craig Snyder, formerly of Intellitix and Lyte, have joined the company’s executive team in key leadership roles.

Dreskin joins as strategic advisor while Snyder takes on the role of vp of business development & partnerships. In his role, Snyder will focus on expanding alliances with artists, promoters and festivals that share the company’s commitment to equitable access to live events.

“When veterans like Dreskin and Snyder join forces with a grassroots platform like CashorTrade, it’s a clear signal that the face value movement is no longer fringe — it’s the future,” said Brando Rich, co-founder of CashorTrade, in a statement. “Their expertise will help us scale our mission to make live events more accessible, equitable, and community-driven.”

Snyder added that CashorTrade’s fan-first foundation, founded in 2009, now has more than 1 million verified members. “Throughout my career, I’ve worked to tackle one of the industry’s biggest challenges — scalping and sky-high resale prices that hurt everyone: fans, artists, and venues,” he said. “CashorTrade is built differently. Whether a show is sold out or not, it gives fans a legitimate place to exchange tickets at fair prices while helping promoters fill seats. I’m looking forward to building partnerships that expand this community and make CashorTrade’s Gold Membership even more essential for live music fans.”

Billboard‘s Live Music Summit will be held in Los Angeles on Nov. 3. For tickets and more information, visit https://www.billboardlivemusicsummit.com/2025/home-launch.