GoDigital Octiive

Photo Credit: Octiive

GoDigital Music has acquired Switzerland-based digital music distributor Octiive, which just launched a first-of-its-kind partnership with SoundCloud.

Just after news of GoDigital’s rebrand and $230 million in funding last week, GoDigital Music has announced the full acquisition of Octiive, a Switzerland-based digital music distributor serving thousands of independent artists around the world.

The deal is part of a broader strategy to provide a full-service offering for artists at every stage of their careers, from early DIY releases now handled in-house with Octiive, to global superstardom with distribution and support from GoDigital. The offering with GoDigital also includes Sound Royalties for artists who wish to finance their business while remaining with their current distributor.

Octiive is now part of GoDigital Music, a division of parent company GoDigital, and anchors GoDigital Music’s newly formed European headquarters in Zurich. Known for its intuitive distribution platform and accessible pricing model, Octiive has been compared to its peers, DistroKid and TuneCore. It has over 3,000 current label clients globally, and more than 20,000 artists served since launch.

The company’s genre expertise centers on European electronic dance music, with a client base that includes notable acts like King Harvest, Johannes Linstead, and DJ Tarkan. While Octiive caters to independent artists, the company has historically distributed projects by major names like Snoop Dogg, Master P, Chief Keef, and Chaka Khan.

GoDigital Music retains Octiive’s leadership team, including CEO and founder Mershad Javan and COO Tobias Witt, ensuring continuity and accelerating integration across technology, operations, and artist services. In addition to overseeing Octiive, Mershad Javan also joins GoDigital’s ranks as Head of Europe, reporting to GoDigital Music CEO, Logan Mulvey. This marks GoDigital Music’s commitment to increased expansion and establishing a solid footprint in European territories.

“We’ve helped thousands of indie artists find their audience,” said Javan. “Now, as part of GoDigital Music and with access to greater capital, resources, and partnerships, we’re positioned to be the leading distributor helping independent artists grow their careers at a global scale.”

Alongside the acquisition, details have emerged about a first-of-its-kind partnership with SoundCloud. As the first and only independent distributor offering automatic delivery to SoundCloud, Octiive now lets artists put their music on the platform alongside hundreds of other outlets already available.

The news reinforces GoDigital Music’s commitment to building a scalable ecosystem that empowers creators with transparency, global access, and long-term value. It also advances GoDigital’s mission to invest in rights-based media businesses across music, video, and commerce.