ATC Group

A live performance from ATC Management client Black Country, New Road. Photo Credit: Paul Hudson

All Things Considered Group (ATC) has announced “a conditional equity fundraising” worth over $11 million. Additionally, the London-based company has revealed multiple board changes and confirmed James Patterson as COO.

ATC detailed these and other developments in a formal release and a distinct regulatory disclosure. First, the ATC Management, Raw Power, and ROAM parent is plotting an exit from the Aquis Growth Market and looking to list its shares on the London Stock Exchange’s AIM.

The listing pivot, ATC summed up, will “broaden the investor base, while also supporting…long-term growth ambitions.”

Next, the business is aiming to raise £8.6 million (currently $11.24 million) by issuing 6.88 million shares priced at £1.25 a pop.

After expenses, that sum will come to £7.65 million (just shy of $10 million) – with co-founder and director Craig Newman putting up £585,000/$764,814 and newly appointed COO (more on this in a moment) James Patterson kicking in £100,000/$130,737.

Regarding the initially used “conditional” descriptor: Before moving forward, both the AIM listing and the fundraising must receive approval at a December 8th general meeting. Assuming the appropriate resolutions pass, the Concorde 2 and Volks majority owner expects the AIM shift to wrap by December 17th.

Meanwhile, company brass highlighted plans to put the potential capital towards “bringing in new managers, agents and artist clients,” upgrading tech to improve direct-to-fan-services, and bolstering “merchandise and wider service operations.”

On the personnel side, ATC is welcoming Lewis Silkin partner Cliff Fluet as a non-executive director on its board, which multi-year member Andy Glover will chair.

And following a six-month consultancy, the mentioned James Patterson, formerly a Trade Desk exec, has officially signed on as COO.

Addressing the new capital, listing, COO, and board appointments in a statement, ATC CEO Adam Driscoll emphasized his company’s ability to capitalize on extensive fan data en route to unlocking “opportunities as part of the next trajectory of growth in the industry.”

“The Group’s integrated model, developed through acquisitions and partnerships, has been purpose-built for the new data-driven era of music,” Driscoll said in part. “ATC is now well positioned to harness and activate its artists’ fan data and unlock opportunities as part of the next trajectory of growth in the industry.

“With over 900 artist relationships across Group activities, we find ourselves in the privileged position of working with some of the music industry’s most exciting talent.

“We now have an established footprint across different points of the music value chain that gives us an ability to make sense of the multiple ways in which fans and artists engage with each other. The funds raised will help accelerate our early-mover advantage in this ‘direct to fan’ space alongside the growth of our key business operations,” the Fuel Music owner proceeded.