Threads About to Hit 100 Million Monthly Active Users — But is Anyone Using Threads?

Mark Zuckerberg says Threads has almost 100 million monthly active users — a reported surge in usage after Elon Musk makes more unpopular changes to Twitter.

Meta’s continued push to promote its Twitter-like Threads is going well, with CEO Mark Zuckerberg saying the app now has “just under” 100 million monthly active users — with a “good chance” to reach 1 billion users within the next couple of years.

Since its launch in July, Threads saw 100 million signups in its first week amid those jumping ship from Elon Musk’s X platform and seeking a suitable alternative. But engagement rapidly dropped off between limited functionality and what many felt was an overwhelming amount of posts from brand-owned accounts.

Meta has been busy addressing user feedback and adding features to turn Threads into a more usable experience — while Elon Musk continues to make largely unpopular changes to the platform formerly known as Twitter. As a result, user engagement on Threads has bounced back in recent weeks, with The Wall Street Journal reporting that the platform had recently attracted former Twitter “power users.”

“I thought for a long time there should be a billion-person public conversations app that is a bit more positive, and I think that if we keep at this for a few more years, then I think we have a good chance of achieving our vision there,” said Zuckerberg during the company’s third-quarter earnings call.

According to Zuckerberg, Meta’s recent focus on “efficiency” — which resulted in the loss of over 20,000 jobs within the last year — has been an effective strategy, with the company reporting over $34 billion in revenue in Q3, a 23% increase from the previous year. Meta reports a record high of 3.9 billion people who use one of the company’s platforms each month.

Meta also intends to keep focusing on generative AI, with Zuckerberg sharing that they would be “de-prioritizing a number of non-AI projects across the company” and shifting more personnel to AI-focused pursuits. Elsewhere, the company continues to hemorrhage money in its metaverse spending, with losses reaching $3.7 billion for the quarter — and over $11 billion since the start of the year.