Singa Merlin partnership

Photo Credit: Singa x Merlin

On the heels of a deal with WMG, karaoke platform Singa inks with independent music licensing partner Merlin.

Digital music licensing partner Merlin has partnered with Singa, the leading karaoke technology company, to make thousands of original master recordings available on the platform. The move comes just six months after Singa secured a licensing deal with Warner Music Group (WMG).

This latest deal marks a major leap forward in the evolution of karaoke, transforming a traditionally analog pastime into a high-quality, rights-first digital experience. Through this partnership, karaoke singers at home and in Singa-powered venues worldwide are able to perform along with the original masters of songs from Merlin’s global membership.

For Merlin members and their artists, the partnership unlocks new revenue streams. For karaoke fans, it means access to more songs, greater variety, and a singing experience powered by the original master recordings—not reproductions or soundalike versions.

“Independent artists and labels have passionate fans among karaoke singers, many of whom haven’t had the chance to perform their favorite deep cuts,” said Atte Hujanen, co-founder and CEO of Singa. “Now, thanks to our proprietary technology and this partnership, they can sing along to high-quality, original recordings. Merlin is helping us bring a broader and more diverse catalog to karaoke, while ensuring that more revenue goes back to the artists and songwriters who deserve it.”

“This partnership is about unlocking new opportunities for independent music and maximizing a space that has an immense impact on music discovery,” said Jeremy Sirota, CEO, Merlin. “Merlin’s mission is to empower or members to own their digital future. By working with innovative partners like Singa, we’re creating new revenue streams for our members and ensuring their artists’ work is valued properly.”

The collaboration underscores a shared commitment to transparency and value for creators. As karaoke continues to evolve into a global digital entertainment category, Singa and Merlin are uniting to deliver a future where artists, fans, and rights holders all benefit from the joy of singing.

Merlin is the digital music licensing partner for the world’s leading independent labels and distributors, having negotiated deals with Apple, Canva, Deezer, Meta, Spotify, YouTube, and 40 other major platforms worldwide.