Amazon Music AI-powered search

Photo Credit: Amazon Music

Amazon Music announces the beta of its new AI-powered search, designed to help fans learn more about their music.

Select Amazon Music Unlimited subscribers in the US can take a sneak peek at Amazon’s new AI-powered search. The idea is to enhance music discovery and help fans learn more about their favorite artists.

To use this beta feature, users can tap the “Find” button at the bottom of the screen and enter an artist’s name in the search bar. By selecting the “Explore” tab at the top left, users can discover information about the artist. That info includes collaborations, similar artists, and highlights from their discography.

For example, a search for Jelly Roll can highlight not only his solo work but his collaborations.  Collabs like “Save Me” with Lainey Wilson, or “Should’ve Been a Cowboy” with T-Pain will appear—notably an Amazon Music Original.

Users can also create AI-generated playlists. Last year, Amazon Music launched Maestro, its answer to Spotify’s AI DJ. That move came as part of continuing efforts to compete with the streaming giant. By incorporating Maestro into the new Explore feature, Amazon is hoping to encourage more users to try its AI playlisting.

“This new feature is about transforming each search into a journey of musical discovery, and we’re thrilled to start introducing it to customers,” said Ryan Redington, General Manager at Amazon Music.

“By leveraging AI to enhance search and discovery features, we’re making it easier for fans to dive deeper into the worlds of their favorite artists and find new ones they’ll love. This beta builds on our previous AI innovations and represents our ongoing commitment to connecting artists and fans in meaningful ways. We can’t wait to see how fans will use it to enhance how they’re enjoying music on our service.”

Notably, Explore is rolling out today for select US subscribers in the iOS app. Currently, the beta feature is limited to 10,000 artists, including Bad Bunny, Blackpink, and Jelly Roll.