Amazon Music Le Sserafim

Photo Credit: Le Sserafim x Amazon Music

K-pop sensation Le Sserafim teams up with Amazon Music as their official sponsor and exclusive merch provider for their North American tour.

Le Sserafim has partnered with Amazon Music as the K-pop group’s official sponsor and exclusive merch provider for their North American “Easy Crazy Hot” tour, which kicks off tonight (September 3) in Newark.

The partnership features “evolved shopping technology” for a seamless experience, with a collection that introduces exclusive merch designs. The new collection includes designs inspired by Le Sserafim’s signature aesthetic, with exclusive tour t-shirt designs, comfy hoodies, collectible card sets, lightsticks, and decorative wristbands.

In addition to their new online merch store, Le Sserafim fans can also pick up merch at special pop-up booths that will be set up at every stop on the group’s North American tour leg. There will also be a special pop-up experience in Culver City, California, on September 11, and in Seattle on September 16.

The pop-up stores incorporate Amazon’s “Just Walk Out” technology, enabling fans to grab the merch they want and skip the checkout line with Amazon completing the purchase in the background. Each pop-up location will offer city-specific merch, giving fans at each stop something unique and memorable to take home.

“We’re delighted to collaborate with Amazon Music on our North American tour!” said Le Sserafim. “We’re especially excited to share the special merchandise and pop-up store with fans. To all Amazon Music listeners, we hope you enjoy our music, and we’re grateful for your support!”

Julia Heiser, the Head of Amazon Music Live Merch, explains the thought process and goal behind such a merch drop, with the goal of bringing fans together to celebrate their favorite artists in a new, innovative way. “We’re dedicated to enhancing these moments with seamless shopping experiences.”

Le Sserafim’s North American tour kicks off in Newark on September 3, with stops in Chicago, Inglewood, Seattle, and Las Vegas, before concluding in Mexico City on September 23.

The partnership with Amazon Music comes on the heels of Amazon’s similar arrangement with Drake, launching the dedicated merch store “Drake’s Warehouse” late last month. The company has also collaborated in the past with artists like Charli XCX and Beyoncé for exclusive merch drops.