Amazon’s Exclusive Jelly Roll Merch is Giving Major Vintage Western Vibes

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Saddle up folks. Amazon has just released exclusive Jelly Roll merch, and we’re kind of obsessed.

The new collection features seven unique pieces, including rugged denim jackets and whimsical graphic tees that we know fans of the rapper will love. Prices range from $30 to $150. Each item is centered around vintage western meets Americana motifs that really make you feel like you should be riding a horse…or a Harley. In lieu of this exclusive drop, we’re breaking down the collection piece by piece to show you how to shop like a real Jelly Roll fan.

Graphic tees are a dime a dozen, however, the Eagle Tee is something special. Retailing for $40, this shirt, and many like it in the collection, is imbued with pure Jelly Roll flair. It’s likely the style of tee was something the musician saw a lot growing up in Nashville. The soaring eagle motif and red, white and blue design can be likened to styles from Harley-Davidson.

Think of those classic black t-shirts worn by bikers and Coachella attendees alike. This tee comes in sizes small to 3XL, meaning there’s something for everyone. Worn with classic baggy jeans and white kicks, this tee will be your new fashion obsession.

This t-shirt, like the last, gives full-on biker vibes. Retailing for $40, the silhouette is made of breezy cotton and features a deep gray colorway with the words “I Am Not Okay” scrawled on the front in reference to this Jelly Roll song of the same name. This piece is uniquely distressed, making it look lived-in like a cherished hand-me-down.

Like many of the pieces on this list, the “I Am Not Okay” tee can easily be unisex, given the color scheme and fit are pretty versatile. Before buying, you’ll wanna keep in mind that this shirt is made to look oversized, so choose your sizing wisely. For a comfy but cool moment at home, we recommend styling this shirt with comfy sweats and slippers. Or go full-on cowboy with distressed denim cut-offs and western booties.

Nothing screams “yeehaw” more than camo print. This tee, retailing for $50, features the polarizing print in spades, accompanied by a skull graphic in white and the phrase “Beautifully Broken” on the front in reference to his album of the same name.

Like the other tees on this list, the Beautifully Broken style is made to look boxy for maximal comfort. Camo can be a challenge to style, however, it’s best to wear the print with neutral-toned classic silhouettes like jeans or leggings. For those maximalist folks, we recommend taking the sporty route with this piece, styled with colorful basketball shorts and your favorite high-top kicks.

Neutral tees are a must-have. This Rain tee is a perfect example of a basic with a little flair. Retailing for $30, this piece features a chocolate brown colorway with a dramatic graphic of the “Winning Streak” singer standing out in the rain. Very “Flash Dance.”

This tee, like the other exclusive t-shirt picks, is made of breathable cotton that keeps you nice and cool no matter the weather. We can envision this shirt worn with frilly white bloomers and motocross-inspired booties, contrasting the boyish nature of this tee with more feminine touches.

Who doesn’t love a denim jacket? This piece, retailing for $150, is constructed of sturdy light-wash denim and features gold graphics inspired by Jelly Roll iconography. The jacket features ample pockets, four to be exact, along with metal button closures and a sharp collared neckline.

The outerwear also includes chain detailing on the front and a graphic of Jelly Roll’s name on one sleeve, offering an asymmetric twist. Worn with simple black slacks and a clean white tee, this piece serves as the stand-out. If you’re feeling frisky, we recommend going full Canadian tuxedo with matching light-wash jeans for a monochrome moment.

This piece is one for the goth girlies. Flannels are the quintessential uniform for goths and punks of all ages. This Jelly Roll-inspired one is a stand-out for sure. Retailing for $100, you can channel your inner goth girl, or boy, in this black and gray plaid style, equipped with contrasting white graphics on the front and back. Additional detailing includes button closures, small pockets and a collared neckline.

The iconography on this flannel is also inspired by Jelly Roll’s Beautifully Broken album. For those looking to get into the full goth fantasy, we recommend wearing this flannel with ripped jeans in black and a classic pair of checkered Vans. For a simple but classy moment, wrap the flannel around your waist, worn with a breezy white maxi dress for those music festival vibes.

There’s truly nothing better than an oversized hoodie. This Jelly Roll Eagle hoodie is style meets function, wrapping the wearer up in pure comfort. Retailing for $60, this pick includes Jelly Roll graphics on the front with matching graphics on the back, accompanied by an eagle in flight.

Comfort is always key when shopping for hoodies, and this hoodie has it in spades, thanks to the plush cotton and polyester construction. Additional details include an ample front pocket, accompanied by drawstrings and a hooded neckline. There’s really no better way to style a hoodie than with matching sweats. Or take the less casual route and pair this piece with athleisure-inspired leggings.