Ausmusic T-Shirt Day Backed by Commercial Radio for First Time

From now until Thursday, November 27th, more than 260 stations nationwide will dedicate airtime, advertising inventory and on-air talent to spotlight the campaign and inspire Australians to wear their favourite Ausmusic T-shirt, donate and celebrate.

Support Act CEO Clive Miller said the cross-network collaboration recognises the essential role radio plays in championing Australian stories.

“Australian music is central to our culture, and commercial radio plays a vital role in sharing those stories with the nation,” Miller said.

Rachel Campbell, Campaign Director for Ausmusic T-Shirt Day, described the initiative as a symbol of unity and resilience across the industry.

The campaign has inspired collective support from the country’s biggest audio players, each emphasising the importance of radio’s role in sustaining Australia’s music culture.

Matthew O’Reilly, Head of Broadcast Content at SCA, said: “Ausmusic T-Shirt Day is a chance for the Hit and Triple M Networks to stand with our colleagues and recognise the people behind the music.”

Brendan Taylor, Group Programming Director at NOVA Entertainment, added: “NOVA is proud to support Ausmusic T-Shirt Day and give back to the community that fuels our passion for music.”

Lauren Joyce, Chief Audience and Content Officer at ARN, said the day shines a light on those often unseen in the industry: “Ausmusic T-Shirt Day is a powerful opportunity to spotlight the crews and workers who keep our airwaves full of music.”

Ausmusic T-Shirt Day, launched nationally in 2015 by triple j and ARIA, has grown into a major annual event, celebrating local artists and the teams who sustain them.

This year’s theme calls on Australians to wear, donate and celebrate.

Proceeds go directly to Support Act, which provides mental health and financial support to music workers facing hardship.

Supporters can join the movement by visiting ausmusictshirtday.org.au to purchase a shirt, make a donation, and post their support online using the hashtags #AusMusicTShirtDay and #ShowUpForAusMusic.