Dayglo Presents and Uplyft to Debut a New York City Thanksgiving Tradition, Thanksgiving Day Parade Brunch From Iconic Appel Room at Jazz at Lincoln Center in Columbus Circle

A new premium viewing experience for the renowned Thanksgiving Day Parade, will provide interested parties with an unparalleled opportunity to take in the sights and sounds of the globally recognized New York City spectacular. Presented by Uplyft and Dayglo Presents, Thanksgiving Day Brunch at Lincoln Center will occur on Thursday, November 27, 2025, and provides a top-of-the-line look at one of the world’s favorite holiday destinations.

The occasion will take place in the Appel Room at Jazz at Lincoln Center, located in the Deutsche Bank Center at Columbus Circle, with views of Central Park and the parade route through a striking 50’ × 83’ wall of glass. Adding to the experience, state-of-the-art audio will bring the action from below to the viewing suite with immersive, world-class clarity, while guests will be eye level with the floats from the corner of Central Park South and Central Park West.

The Parade Brunch Viewing Event from Jazz at Lincoln Center will feature live entertainment, passed small bites, elevated brunch and lunch options, delectable dessert items, and an open bar with brunch cocktail offerings. This event is intended for the whole family, with live music, photo booths, face painting, balloon artists, and caricature drawings available. 

The event builds off Uplyft’s decade-long status of offering elevated experiences at New York City’s most iconic events, such as the Tree Lighting Ceremony in Rockefeller Center and the New Year’s Eve Ball Drop in Times Square. Since 2015, Uplyft has redefined viewing expectations and created a new standard for witnessing cultural events in the Big Apple. 

“Bringing people together for unforgettable experiences has always been what drives me,” says Dayglo Founder & CEO Peter Shapiro. “Producing this event at the Appel Room—with that view, that energy, and that New York City magic—feels like the perfect way to see the Thanksgiving Day Parade. We’re excited to create a new tradition for families and friends in one of the most iconic rooms in the world.”

“This is a perfect pairing of two New York City icons,” says Uplyft founder Derrick Cowit. “We’re proud to give our guests the chance to enjoy the Thanksgiving Day Parade from such a special, quintessentially New York vantage point.”

Tickets for this exclusive event are on sale now at www.paradebrunch.com.