Kansas City Chiefs CEO Praises Taylor Swift’s ‘Fantastic’ Impact on Fandom: ‘We Love Having Her’

Amid the excitement surrounding Taylor Swift‘s upcoming album The Life of a Showgirl, the CEO of the Kansas City Chiefs is taking a moment to recognize her impact on the team’s fandom.

In an interview with Entertainment Tonight published this week, Clark Hunt praised the pop star for bringing more people — primarily young girls — into Chiefs Kingdom via her romance with star tight end Travis Kelce. “This relationship with Taylor has garnered a whole lot more interest in the Chiefs,” he began.

“I have people come up to me all the time and tell me, ‘Thank you.’ I’m like, ‘Thank you for what?’” he continued. “And then they tell me, ‘Thank you because my 10-year-old daughter now insists on watching NFL football with me.’ Of course, that’s largely because of Taylor Swift.”

“It’s been fantastic and we love having her as part of the kingdom,” Hunt added, noting how devoted a fan Swift has become since she started attending games in 2023. “If you’ve ever seen any of those shots of her sitting in the box cheering on the team, when we make a big play, she’s as excited as anybody in the stadium. It’s great to have her support, for sure.”

The interview arrives the same day the pop star shared the cover, release date and track list of her upcoming The Life of a Showgirl LP, which arrives Oct. 3. Featuring a collaboration with Sabrina Carpenter and a production team consisting only of Swift, Max Martin and Shellback, the 14-time Grammy winner described the project as full of “bangers” while guesting on Kelce’s New Heights podcast Wednesday.

While she was on the show, Swift also opened up about her newfound love of the NFL. “I became a person who was running through the halls of my house screaming, ‘We drafted Xavier Worthy!’” she said, noting that she “fell in love” with football through dating Kelce. “My friends are like, ‘Who body-snatched you? What do you mean?’”

The love goes both ways. Much of the sports community has embraced Swift over the past two years, with Hunt revealing to ET that he’s definitely going to be checking out Showgirl once it drops.

“I’m very excited, the CEO said of the album. “I am a big fan of hers.”