Serena Rees, revolutionary lingerie designer and MBE certified expert in all things sexy and chic, has released the Spring 2020 campaign for her zeitgeist street-to-sheets brand Les Girls Les Boys.
A far cry from her lacy roots at Agent Provocateur, LGLB holds comfort and intimacy at the centre of their brand philosophy. Captured by photographer Clare Shilland, the SS20 campaign focuses on the intimate interactions and relationships between the models, with the cast sharing and swapping pieces from the new collection.
Key pieces from the collection include new cropped, drawstring jumpers, tiger striped underwear sets and terry towelled pieces.
“I love observing how people interact, how they live their lives” says Serena Rees MBE, founder of the brand, “build relationships and connect with one another in new ways. It’s not just about sex, it’s about friendships and family too. It’s ultimately about you, and how you want to feel.”
The accompanying short film offers another dimension to the campaign, with an honest, brief insight into each of the characters.
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