Louis Vuitton K pop ambassadors

Photo Credit: SM Entertainment / RCA Records

Louis Vuitton names rising K-pop sensation RIIZE as the luxe fashion brand’s newest house ambassadors.

SM Entertainment, the leading K-pop management organization, has announced their recently debuted boy band, rising stars RIIZE, have been selected as the new house ambassadors for prestige fashion brand, Louis Vuitton. Chosen for their unmatched visual appeal and trendsetting style, RIIZE has been shown in such a short time to extend their influence beyond the realm of music, solidifying their status as 2023’s standout K-pop rookies.

While the group has already made its mark as a rising star in the advertising world, with numerous invitations from brands across diverse sectors, RIIZE was drawing in fans with their charisma and style prior to their official debut. Just three months since their debut, having been selected as brand ambassadors for Louis Vuitton has sent shockwaves of anticipation throughout the K-pop and fashion industries.

“RIIZE, through their emotionally charged pop music, aims to connect with audiences worldwide by highlighting the universal feelings of everyday life and shared experiences,” reads a statement from Louis Vuitton. “Their debut single album, ‘Get a Guitar,’ released in September of this year, made a significant impact by becoming a million-seller within a week and topping international charts.”

“The group has garnered significant attention for their trendsetting and confident fashion senses. Their liberating fashion choices have already generated immense interest within the fashion world. We look forward to embarking on this creative journey together with RIIZE.”

RIIZE’s debut in September swiftly ascended the iTunes Top Song Chart, ranking within the Top 10 in 20 regions worldwide. The group has been spotlighted on global media, including Billboard, the Grammy’s, Rolling Stone, Variety, NME, Clash, and more. In just over two months, the group’s official YouTube channel hit 100 million cumulative views on November 6 — not including their official music videos.

With a focus on authenticity and relatability, RIIZE forges a deep connection with their ever-growing fanbase by sharing their down-to-earth personalities and numerous fun and humble moments at the start of their journey as K-pop idols.