Secretly Distribution & Third Man Records Announce Global Distribution Deal

Secretly Distribution announces a global distribution deal with Third Man Records, with upcoming vinyl releases from The Belair Lip Bombs and Snõõper.

Today, Secretly Distribution has announced a worldwide distribution deal with Jack White’s Third Man Records. Launched in Detroit in 2001, Third Man Records is an innovator in the world of vinyl records and a boundary pusher in recorded music.

Secretly Distribution will now handle physical and digital music distribution, digital and retail marketing, and technological support for all of Third Man Records’ forthcoming releases. The first new releases through the new partnership include albums from Snõõper and The Belair Lip Bombs.

“We’re thrilled to welcome Third Man Records into the Secretly Distribution family of label partners,” says Rich Thane, Associate Director of Artist & Label Strategy, Secretly Distribution. “As two fiercely independent, artist-first companies, our shared values and ethos make this partnership a perfect fit. With their iconic roster and passionate team, we’re excited to amplify Third Man’s global reach across both physical retail and digital landscapes.”

“Third Man is very happy to be welcomed into the Secretly Distribution family. We have so much respect for their work; they lead creatively with artists’ and labels’ vision at the forefront,” said Ben Swank, Co-Founder, Third Man Records. “We’re excited about Third Man’s future working alongside the Secretly Distribution team, and proud to be included in their roster of legendary and heavyweight independent labels.”

As a full-service partnership, Secretly Distribution will uphold Third Man Records’ commitment to the nature of music, amplifying the global reach of the label’s expansive operations and facilities.

Through its deal with Secretly Distribution, Third Man Records joins a roster of Secretly affiliates such as Dead Oceans, drink sum wtr, Ghostly International, Jagjaguwar, Saddest Factory Records, Secretly Canadian and Numero Group. They also join label partners like Sacred Bones, Captured Tracks, Run For Cover, Rhymesayers, Chrysalis, A24 Music, Merge Records, Joyful Noise, Father/Daughter, Big Crown, Colemine, Jazz Is Dead, Oh Boy Records, and more.

In addition to its new deal with Third Man Records, Secretly Distribution recently announced a global partnership with high-quality vinyl leader Org Music, a renewed deal with Asthmatic Kitty Records, and a global deal with Geoff Barrow and Redg Weeks’ Invada Records. They also earned a nomination for Distributor of the Year at this summer’s 2025 Libera Awards.