Spotify stock

Spotify execs and board members are still selling company stock, with co-founder Martin Lorentzon having recently cashed in on nearly $660 million worth of SPOT in a single transaction. Photo Credit: Gizmodo

Over $2 billion later, Spotify execs and directors still aren’t finished cashing in on company stock. Now, co-founder Martin Lorentzon has once again parted with SPOT shares, unlocking a more than $665 million windfall in the process.

Lorentzon just recently confirmed his latest Spotify stock (NYSE: SPOT) divestitures in regulatory filings. As many know, said divestitures represent one piece of the selloff picture at the streaming company, shares in which hit a record $669 each on Monday.

DMN Pro crunched the public-disclosure numbers last month and found that higher-ups as well as board members had moved a cumulative $1.8 billion in Spotify stock. Furthermore, bearing in mind SPOT’s 2022 plummet into the $70s, most of those transactions arrived during 2023, 2024, and to this point in 2025.

Enter Martin Lorentzon’s initially mentioned selloff, which started with 11,275 optioned shares on the 16th. That comparatively small transaction brought Lorentzon (who sits on Spotify’s board) about $7.31 million, the relevant document shows.

While nothing to scoff at, the sum pales in comparison to the staggering $658.61 million worth of founder’s shares Lorentzon reported selling via his Rosello Company on the 21st.

All told, then, the 56-year-old sold $665.92 million in Spotify stock across both transactions. Along with a November 2024 sale (also executed via Rosello) totaling $384 million, that means Lorentzon’s shed well over $1 billion in SPOT during the past six or so months.

These and other insider Spotify stock sales raise several questions. Most pressingly: Do the involved execs and board members know something we don’t?

Of course, we’ll have to make due without a definitive answer for now. But the exec-selloff wheels have been in motion for some time, and the market doesn’t appear too concerned. When trading wrapped today, Spotify stock finished at $636.75 per share, down from the above-noted record high but still up 113% from late-May 2024.

With all this said, Spotify stock’s ascent has largely coincided with an effort to steadily increase subs, rein in spending, and maximize profitability.

Besides the priorities and a few fresh features, there may not be a world of difference between the current Spotify and that which had a materially lower market value. Especially given analysts’ insistence on tying bullish targets to continued paid-user gains, it’ll be interesting to see how Spotify’s subscription base fares during Q2 2025.