Spotify NMPA direct licensing audiovisual content

Photo Credit: Daniel Romero

Spotify and the National Music Publishers’ Association (NMPA) has launched a new opt-in portal for NMPA members to enter direct licensing agreements for expanded audiovisual rights in the United States.

These new agreements mean higher royalty payouts for independent music publishers and songwriters. In exchange, Spotify will receive new rights to build video features that better connect artists and fans. Spotify’s video push has been a long time coming, as YouTube’s most successful format is surprisingly the television. From watching video content, video podcasts, and music videos—Spotify now wants a piece of the visual pie.

“This new partnership with the NMPA will increase revenue for songwriters and independent publishers who are the heart of the industry,” shares Alex Norström, Co-President & Chief Business Officer at Spotify. “We look forward to continuing to work with the NMPA to create new value and opportunities for members.”

“We are pleased that this deal offers indie publishers the chance to enter into direct deals with Spotify in regard to audiovisual streaming functionality on the platform alongside the recently announced larger publishing companies,” adds David Israelite, President & CEO of the NMPA. “This new income stream reflects the growing value of songs as digital platforms offer new capabilities to consumers.”

The NMPA opt-in portal is open to eligible publishers beginning today, November 11 with onboarding continuing through December 19.

This news follows a deal announced last month in which Spotify’s video podcasts will now appear on Netflix. Select Spotify Studios and The Ringer video podcasts will begin appearing on Netflix starting in early 2026 in the US—with more markets to follow after that rollout. Sports podcasts including The Bill Simmons Podcast, The Zach Lowe Show, The McShay Show, Fairway Rollin’, The Mismatch, and all of The Ringer network shows will appear on Netflix.

In that announcement, Spotify says it plans to bring similar opportunities to a wider range of creators on its platform. Creators retain control, benefit from multiple revenue streams, and are supported in building sustainable businesses.