how to stand out on Spotify Wrapped this year

Photo Credit: Jeshoots

Spotify’s end-of-year Wrapped promotion is fast approaching. The streamer releases some tips for artists who want to stand out with a custom clip.

Last year, Spotify says its Wrapped promotion was checked out by 245 million people—more than 36% of its total userbase at the time. Now, the streaming giant is encouraging artists and their teams to prepare for the 2025 edition, including recording video clips that will be shown to their top fans. Artists have until November 14 to upload them.

Spotify reports that over 18,000 artists shared a Wrapped clip last year, although that’s only 8% of the 225,000-plus artists on the platform. With so much room for growth, Spotify is encouraging artists to upload video clips of up to 30 seconds to share with their top Wrapped fans, as well as to make sure their concert listings are up to date before Wrapped 2025 launches. Artists are also encouraged to refresh their profiles, merch stores, and launch countdown pages for any upcoming releases.

Other stats released by Spotify on last year’s Wrapped include 435 million shares of Wrapped content, and 183 countries where fans experienced the Wrapped event.

Spotify has recently rolled out several improvements for users on the platform’s free ad-supported tier, including providing more control over the music and podcasts they listen to. Prior to the update, Free tier users had little control over what they listened to, as it was mostly a “shuffle-only” experience. Now, users have a much easier time curating playlists and navigating the platform’s homegrown playlists like Discover Weekly.

These changes will lead to more control over what appears in your Spotify Wrapped at the end of the year.

“Spotify Wrapped obviously shows you your most listened-to songs, so when you have more control over what you’re playing and when, we believe Spotify Wrapped will become even more valuable,” the company said during a recent livestream.

Notably, some of Spotify’s biggest new features are still a Premium-only affair. That includes the platform’s new AI DJ, but that might be more about making sure the experience works out any lingering kinks before making it available to Spotify’s entire userbase.