Taylor Swift AMC party

Photo Credit: TAS Rights Management

AMC’s booking of ‘Taylor Swift: The Official Release Party of a Showgirl’ for one weekend only has racked up $15 million in the first 24 hours.

Taylor Swift’s star power is unparalleled, and that’s never more apparent than when she throws limited-time events for her fans. This time, Swifties are preparing to flock to AMC theaters over the October 3-5 weekend for the official release party film of her upcoming album, The Life of a Showgirl.

Just 24 hours after going on sale upon the film’s announcement, Taylor Swift: The Official Release Party of a Showgirl racked up $15 million. The film’s one weekend in theaters during October 3-5 is expected to bring in between $30-$50 million.

Last time Swift made a motion picture debut, her Eras Tour concert film was pitched by her team to the motion picture industry as a whole before AMC won out. But this time, Swift’s team reportedly called up AMC boss Adam Aron directly late last month about the Showgirl film, which was already in the works. That’s no surprise, given that AMC’s showing of the Eras Tour film grossed $180.8 million domestically, and $267.1 million worldwide.

The Showgirl film also won’t see any trailer released or other major advertising—outside of the digital billboards up now in major cities across the nation. Ultimately, when it comes to advertising, nothing beats the word of Swift herself, speaking directly to her millions of fans across social media.

The 89-minute Taylor Swift: The Official Release Party of a Showgirl will also feature the exclusive world premiere of her music video, “The Fate of Ophelia.” Of course, the film also touches on Taylor’s never-before-seen personal reflections on the new album, behind-the-scenes footage, and new lyric videos.

Similar to the Eras Tour film, AMC is leaving domestic distribution to Variance Films, while Piece of Magic Entertainment will handle overseas distribution. Showgirl will launch across 18 countries, including Mexico, the United Kingdom, Ireland, France, Germany, Switzerland, Austria, Belgium, the Netherlands, Luxembourg, Sweden, Norway, Denmark, Finland, South Africa, Australia, and New Zealand.