The Magnetic Fields’ 69 Love Songs: “It was a publicity stunt and it worked”

the-magnetic-fields’-69-love-songs:-“it-was-a-publicity-stunt-and-it-worked”

Back in 1999, the idea of writing 69 love songs didn’t seem such a monumental task. “My labour was very cheap at the time,” says The Magnetic Fields’ mainman Stephin Merritt. “So devoting a year of full-time labour to one project didn’t seem all that unreasonable.”

For the past two years, Merritt has been touring his resultant three-hour masterpiece 69 Love Songs around the world to celebrate its 25th anniversary, playing the entire album over two consecutive nights, with upcoming shows at London’s Union Chapel as well as in Brighton and Bristol (tickets here).

Last performed in the UK in 2001, when Peter Gabriel joined the band for the record’s cornerstone heartbreaker “The Book Of Love” at the Lyric Hammersmith, 69 Love Songs has evolved over the past quarter-century. An instant critical smash for its vast revue-style variety of stylistic experiment and superlative songwriting, the album fell between end-of-decade critic lists owing to being listed for pre-sale in 1999 but largely unavailable until 2000. “It seems appropriate,” argues Merritt. “Falling between gaps, genres and categories seems to be more or less the whole idea of 69 Love Songs. Why not fall in between centuries as well?”

Over time, this three-CD album devoted to devotion has burrowed ever further into the emotional marrow of 21st-century music. With a song for every romantic occasion from first blush to final howl – and all the domestic murder, cannibalism and dog-based innuendo to be found in between – 69 Love Songs has become an inexhaustible compendium of comforts for those who’ve loved, lost and lamented.

“Singing ‘The Book Of Love’ after I’ve sung it at several weddings and a funeral is very different from singing it before,” says Merritt. “The first time I sang ‘The book of love is long and boring’ in front of an audience, everyone laughed, it seemed silly. Now it’s become sort of stately and official and everyone cries. Seven-year-old girls sing it on Danish talent contests. It’s become a very different song.”

The 69 Love Songs material appears to still connect with newer generations, despite Merritt’s concern that some bits might struggle to pass a modern sensitivity reading. “If it were made now, it wouldn’t have some risqué things that seemed only slightly risqué at the time and now seem borderline shocking,” he confesses. “I can imagine the record company refusing to put out a few of the songs.”

Unlike some artists with such back-catalogue behemoths behind them, Merritt has never come to resent his most celebrated work for towering over the rest of his canon. “That was the whole point,” he admits. “It was a publicity stunt and it worked. It more than dectupled my record sales, and in name recognition, it changed my career.”

Yet, looking back, does he ever wonder what possessed him to see it through? “No, I thought it was a good idea! My mother said, on the contrary, ‘It’s shooting yourself in the foot!’ I lord that over her to this day.”

Link to the source article – https://www.uncut.co.uk/features/the-magnetic-fields-69-love-songs-it-was-a-publicity-stunt-and-it-worked-151609/

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