WMG Pulse

Warner Music has officially unveiled WMG Pulse, which is said to provide songwriters and artists with real-time consumption stats, royalty data, and more. Photo Credit: Warner Music

Warner Music Group (WMG) is officially testing an app called WMG Pulse, which is said to provide artists and songwriters with real-time consumption data from streaming and social platforms.

The major label disclosed its WMG Pulse beta today, pointing to north of 100 current users and plans for a wider rollout later in 2025. Importantly, the app is distinct from Warner Music’s long-anticipated superfan offering, which looks to be slowly but surely getting off the ground.

(Nor should Pulse be confused with the existing WMG AMP, which is still available for download and, per its Play Store description, “is designed to help Warner Music Group’s artists and managers make meaningful connections from performance data.”)

Pulse, on the other hand, is said to boast a consolidated breakdown of works’ consumption metrics and a corresponding real-time income snapshot. The latter encompasses not just streaming royalties, but earnings particulars for physical, sync, and more, according to Warner Music.

Though the major’s formal release doesn’t dive into specifics here, a brief promo clip appears to suggest that Pulse includes across-the-board DSP data, consumption numbers for individual songs, follower counts, and a standalone “Money” page dedicated to the aforementioned royalties.

(With a “Current balance snapshot” and a side-by-side view of both “Earnings” and “Recoupable costs,” this Money section may well prevent recoupment-related legal confrontations down the line.)

Meanwhile, the major – which emphasized that its “in-house tech experts,” not an external developer, created Pulse – also touched on plans to add support for revenue forecasting, release planning, and collaboration options moving forward.

It’s unclear when these features will go live, and the Africori parent didn’t identify a hard label-wide launch date for Pulse. However, feedback from the above-highlighted artist and songwriter testers “will help fine-tune the app” in the coming months, Warner Music indicated.

“With WMG Pulse,” added WMG technology president Ariel Bardin, “we’re providing greater transparency across the music ecosystem, including data from every major streaming and social media platform.

“The app offers a seamless, easy to use experience, giving deeper insights into careers and fan bases, with even more sophisticated updates still to come. It’s about empowering artists and songwriters with clarity, and helping them make smarter, data-driven decisions with their teams,” concluded Bardin, whose company added Activision Blizzard vet Armin Zerza as CFO on Monday.