Warner Records’ Jeff Sosnow Expands Remit, Named President of Reprise Records

Warner Records Group has promoted Jeff Sosnow to President of Reprise Records, in addition to his continued role at EVP of A&R.

Per Variety, Sosnow’s expanded remit will see him oversee the next chapter of Reprise. He will remain based in Los Angeles, reporting to co-Chairman and CEO of Warner Records Group, Aaron Bay-Schuck.

Since joining Warner Bros. Records (now Warner Records) in 2012, Sosnow has worked with a wide range of acts, including Deftones, Orville Peck, Michael Marcagi, The Head and the Heart, Death From Above 1979, AJR, and Tegan and Sara.

“From the start of my career, my passion has always been championing artists — helping them turn their stories, struggles, and dreams into music that reaches people everywhere,” Sosnow said.

“I’m incredibly honored to do that at Warner Records, and deeply grateful to Aaron and Tom [Corson, co-Chairman] for their belief, guidance, and trust. It’s a privilege to now lead Reprise — a label I’ve long admired — and I’m excited to build on its legacy.”

Founded in 1960 by Frank Sinatra and acquired by Warner Bros. in 1963, Reprise Records has long been recognised as a prestige, artist-first home with deep roots in rock, pop, and the singer-songwriter community.

The first incarnation of Reprise/Warner released culture-shifting recordings by the likes of the Kinks, Jimi Hendrix, Joni Mitchell, and many more. Today, it operates as a distinct imprint within Warner Records Group, with all artists working in close collaboration with the Warner team. It carries a powerful legacy as a label known for long-term artist relationships.

Bay-Schuck added: Jeff has been essential to Warner Records’ A&R success, and I’m thrilled he’ll continue to lead A&R efforts on behalf of Benson Boone, RÜFÜS DU SOL, Nessa Barrett, Billy Strings, The Neighbourhood, and more, as he now takes the reins at Reprise.

“Reprise stands in a league of its own, with a legacy of groundbreaking artists and timeless records, and Jeff brings the vision, taste, and experience to honor that history while leading it into its next chapter.”