Warner Music Group ADA

Warner Music Latin America head Alejandro Duque, who’s now doubling as president of ADA following Cat Kreidich’s exit. Photo Credit: WMG

Warner Music Group’s ADA shakeup is continuing: On the heels of president Cat Kreidich’s exit, Alejandro Duque has stepped into the role while remaining at the helm of Warner Music Latin America.

WMG disclosed this latest ADA shift in a formal release, which doesn’t directly mention Kreidich. However, the concise announcement does note that Duque, a Universal Music vet who joined Warner Music in 2021, will still be based in Miami.

Apparently, the exec intends to bring the same “holistic” distribution approach he’s employed in Latin America – where the major is aggressively expanding and reorganizing – to ADA’s wider operations.

“Across the globe,” elaborated Duque, “there are dynamic, culture-shifting artists with a wide variety of needs to propel their careers forward. We’re committed to growing our distribution business and enhancing the ADA brand, through a combination of excellent service, flexible deal-making, and tech innovation.

“We’ve done this successfully in Latin America, and now we’re taking that holistic approach to the entire business by integrating our independent distribution strategy even more tightly with our teams in the US and around the world,” he concluded.

Time will, of course, reveal the exact strategic direction of Duque’s ADA. More immediately, the appointment represents the newest byproduct of sweeping changes implemented under WMG CEO Robert Kyncl, who in a statement predicted that “Alejandro’s leadership will help” to “differentiate ADA.”

“He has a proven track record of supporting the indie community,” proceeded Kyncl, “as well as a deep understanding of WMG’s reach and resources as catalysts for global superstardom. This combination is going to bring down barriers for ADA’s clients, plugging them more directly into our infrastructure, and empowering them to build their businesses.”

As many know, WMG’s recalibrations include a number of layoffs (some are still unfolding) and a lengthy list of C-suite pivots; the latter encompass promotions, hires, and exits alike.

Despite recent team-count reductions and savings-minded maneuvers, though, the major has also been on an acquisition tear. To this point in 2025, that strategy has fueled the launch of a $1.2 billion song-rights JV as well as the purchase of several catalogs (on top of the Tempo Music JV), the rest of Africori, and, via ADA, RSDL.io.